Close reading of the Poem Casey at the Bat :: essays research papers

1) Poetics: a. & b. Rhyme/ Rhythm A/14 A/14 B/14 B/14 C/14 C/14 D/14 D/14 E/14 E/14 D/14 D/14 F/14 F/14 G/14 G/14 H/14 H/14 D/14 D/14 I/14 I/14 D/14 D/14 J/14 J/14 K/14 K/14 L/14 L/14 M/14 M/14 N/14 N/14 O/14 O/14 P/14 P/14 Q/14 Q/14 R/14 R/14 S/14 S/14 T/14 T/14 U/14 U/14 V/14 V/14 W/14 W/14 c. No Real Meter d. Title: The title is linked to the figurative meaning because it shows the hope the team has of Casey. e. 4 lines per stanza f. 13 Stanzas with 4 lines each g. No italics h. No Bold i. There are quotes on lines 32, 35, 40, and 41 that just explain what people are saying literally j. The tone is reminiscing 2. Literal Meaning The Mudville team was predicted to lose They were losing without much time left Two players named Cooney and Barrows are out at first The crowed went quiet A few people in the crowed leave The rest stay with hope for the losing team The crowed thinks Casey is the last hope The team is gaining hope and confidence in Casey But before Casey was Flynn and jimmy Blake After casey came Lulu and the next player wasn?t very good There was a loosing feeling about There was no hope that Casey would ever get to bat Flynn hits a single every one is shocked Even though Blake wasn?t liked he hit the ball hard After the dust lifted the other team saw what happened Jimmy was on second and Flynn on third The crowed went wild The roar was so loud it was heard from far It Rang off the mountain and in the flat lands Because Casey was now at bat Casey seemed calm as he stepped up to bat He was very proud and showed a smile He tipped his hat as a response to the cheers Every one knew that is was Casey at bat The whole crowds eyes were on Casey as he rubbed his hands in the dirt They crowed watched as he wiped his hands on his shirt The pitcher rubbed the ball against his hip Casey sneered at the pitcher The ball was pitched Casey stood proudly watching the ball The ball sped past Casey Casey said ?that ain?t my style? and the umpire said ?strike one? The crowed roarded Like the roar of the ocean A person from the crowed exclaims Kill the umpire And the might have if Casey didn?t raise his hand Casey?s face showed a Christian like smile He quieted the crowed and let the game go on He signaled to the pitcher and the ball was thrown But Casey didn?t swing taking a second strike The crowed is unhappy with the call Casey looked at the crowed sternly and they were silenced His face grew stern and cold and his muscles tight Casey would swing at the next pitch Casey sneered and clinched his teeth He hit his bat against the plate The pitcher held the ball and let go

Nen perfoming loan in banks

Banks exist to provide financial Intermediation services while at the same time endeavor to maximize profit & share holders value. Availing credit to borrowers is one means by which banks maximize their profit. Loans are the dominant asset & represent 50-75 percent of total amount of most banks, generate the largest share of operating Income & represent the banks greater risk exposure (Mac Donald & Koch, 2006). Managing loan in a proper way is not only has a positive effect on the banks performance but on borrowers firms and the country as a whole.Failure to manage moans, which make up the largest share of banks assets, would likely lead to the episode of high level of NP. According to MIFF (MIFF, 2009), a non performing loan is any loan which interest and principal payments are more than 90 days over due ; or more than 90 days worth of interest has been refinanced. Under the Ethiopians banking business directives (N.B., 2008), non performing loans are defined as â€Å"Loans and Adv ances whose credit quality has deteriorated such that full collection of principal and/or interest in accordance with the contractual repayment of term loans or advances in question†.Theoretically, there are so many reasons why loans fail to perform. Some of this includes, depressed economic conditions, high real Interest rate, Inflation, lenient terms of credit, high credit growth & risk appetite and poor credit monitoring are among the others. Forestall (2002) categorize non performing loans to bank specific and macro economic conditions. Accordingly, this study is focused on assessing factors that contributed for nonperforming loans of Awash International Bank mainly targeting on bank specific determinants of non performing loans. 1. 2 Statement of the problemAn efficient and well functioning of financial sector is essential for the development of any economy. Loan qualities are one of the indicators of financial sectors soundness. A sound financial system among other thing s requires maintenance of low non performing loans. In Ethiopians context. The banks In the country are required to maintain ratio of their non performing loans below five percent (N.B., 2008). The data obtained from the 2011/12 & 2012/13 annual progress report of BIB shows that the ratio of non performing loan of the bank was below the threshold for both years.Despite the fact, the non performing loan of the bank was Increased from Birr 98 million in 201 1/12 to Birr 1 77 million in 2012/13, showing an increments of Birr 108. 9 million (104%). Similarly, the bank's non performing loan ratio was increased from 1. 9% to 2. 8% during the same period. Even, this ratio was above ten percent in some branches of BIB. This fact raises the issue of what causes this non performing loan Increment. Accordingly, two research questions were drawn to investigate this Issue. What does the tends of loans and NP looks like in BIB? Defaulted? What are the main causes for these defaulted loans? 3 Obje ctives of the Study The general objective of the study is to review the non performing loan of BIB and to identify its causes. Side by side, the study was assessed the following issues. Reviewed Loans & NP trends of BIB? 0 Indemnify which loan category, loan purpose & economic sectors more defaulted. Searched the main causes of NP in BIB in general & identify those branches that were highly contributed for this NP. Assessed the credit assessment & follow up practice of other commercial banks. 0 Recommended some remedial actions to be taken to reduce these non performing loans. 1. 4. MethodologyResearch Design: A sample survey was carried out to seek the characteristics of defaulted loan files and to identify likely causes for their loan default. Survey Population: 25- Branches were recorded NP as of June 30, 2013, comprising about 74 defaulted loan files. Sampling Design: Using random sampling method, seventeen branches and 43 defaulted loan files were taken for this study purpose. Table 1. 1: NP Recorded Branches Profile Branches Total NP recorded branches Sampled NP Branches % GE Responded branches Total NP files Sampled NP files % city 119 829 31 21 68 outlying 148 578 432251 Total 25 176017744358Data Sources: To achieve the stated objective, both primary and secondary data were utilized. The primary data was collected by interviewing Selected Alba's Credit Directorate staffs, Compliance & Risk Management Department staffs that are on supervisory position. Questionnaires were also distributed to selected branches incurred loan default. Secondary data was utilized from various documents of BIB, mainly from Annual progress report of BIB, credit policies & procedures of the bank, NP action plan report and other related documents.Various published and unpublished literatures were also utilized from different sources grading the subject. Data Analysis & Presentation: After collection, the data was organized, analyzed & interpreted using both quantitative & quali tative descriptive analysis methods mainly tables, percentages, charts & etc. 1. 5 Scope & Limitations of the study Scope of the study The study was reviewed factors that contributed for non performing loan of BIB and it was focus on bank specific determinants of non performing loan.The spectrum of the study, therefore, includes: Examinations of loans & NP of BIB by loan category & individual economic sectors. – An in depth analysis of the loan file characteristics of the defaulted rowers with special reference to their likely causes for their loan default. – An in depth analysis Credit analysis & follow up practice of BIB with special reference to identification of their limitations that contributed for the banks non performing loans. – Suggestions of relevant non performing loan reduction strategies based on The respondents were busy and usually uncooperative.Particularly, some branch managers were unwilling to fill the questionnaire by themselves and order ot her officers to fill the questionnaire. As a result, the researcher had called phone many times to branches before getting a fulfilled questionnaire. In addition it was difficult to obtain some of the required data's from credit directorates since some of the data's were not compiled properly and regularly. Similarly, it was difficult to get the defaulted borrowers' to conduct interview with them to know their likely causes of loan default.Accordingly, the researcher was forced to see the likely causes of their loan default from the analysis of their loan files and interview conducted with staff members. Despite this limitation, the result of the research provided a meaningful basis for filling the gap and made recommendations that can be used by the management to improve performance of loan portfolio in BIB. 2. Literature Review 2. 1 Theoretical Review of Non- Performing Loans Loans and advances are the most profitable of all the assets of a bank. These assets constitute the primar y source of income by banks.As a business institution, a bank aims at making a huge profit. Since loans and advances are more profitable than any other assets, it is willing to lend as much of its funds as possible. But banks have to be careful about the safety of such advances. In the words of Dry. Leaf, the banker â€Å"has to tamper liberty with caution. If he is too liberal, he may easily impair his profits by bad debts, and if he is too timed, he may fail to obtain an adequate return on the funds which are confided to him for use. It is by his capacity in lending that a bank manager is Judged. A bank needs to be careful in giving loans as there is a greater risk which follows it in a situation where the loan defaults. Loan loss or defaulted loans puts a bank in a difficult situation especially when they are in greatest amount. Banks gives loans with uncertainty whether they are returned or not though they may hold some security. In assessing any proposal for n advance or a loa n, the banker has to satisfy himself/herself regarding the period for which the advance is required and the prospects of its repayment at the end of the period.He/she should not be carried away by the soundness of the security offered to him/her or the rate of interest. Profitability should be given only a sound consideration. He/she should also satisfy himself [herself about the purpose for which the advance is required. He/she is expected to discriminate against and discourage speculative advances. As a matter of fact most bank failures may be traced to faulty policies in respect of loans and advances. From the point of safety and liquidity, loan and advances are poor assets. The risk mostly ensues when loans become non- performing.Allocating loans has always been one of the central pillars of the banking business. Traditionally this marked the start of a long term relationship with the client, which would continue at least until the maturity of the loan. With the growth of deposi ts, banks are supposed to increase the lending. However, when Non-performing Loans (Naps) are high, the willingness to expand loan reduces. This relationship will be distorted under high NP condition. In any lending recess, there is inherent risk of loans being defaulted which leads to the concept of non- performing loans.The concept of non-performing loans has been defined in performing loans are defined as defaulted loans which banks are unable to profit from. They are loans which cannot be recovered within stipulated time that is governed by the laws of a country. The criterion for identifying non performing loans also varies in Africa. Some countries use quantitative criteria to distinguish between â€Å"good† and â€Å"bad† loans (e. G. , number of days of overdue schedule payments), while others rely on qualitative arms (such as the availability of information about the client's financial status, and perspectives about future payments).However, the Basel II Commi ssion emphasizes the need to evolve toward a standardized and internal rating-based approach. Accordingly, the Basel committee puts non performing loans as loans left unpaid for a period of 90 days. Under the Ethiopians banking business directive, non-performing loans are defined as â€Å"loans or advances whose credit quality has deteriorated such that full collection of principal and/or interest in accordance with the contractual payment terms of the loan or advances in question† It further provides that: . moans or advances with pre established repayment programs are nonperforming when principal and/ or interest is due and uncollected for 90 (ninety) consecutive days or more beyond the scheduled payment date or maturity. In addition to the above mentioned category of non- performing loans, the following are also considered as non- performing.Overdrafts and loans or advances that do not have re-established repayment program shall be non-performing when: – The debt re mains outstanding for 90 (ninety) consecutive days or more beyond the scheduled payment date or maturity; – The debt exceeds the borrower's approved limit for 90 (ninety) consecutive days or more; – Interest is due and uncollected for 90 (ninety) consecutive days and more; or – For the overdrafts, (I) the account has been inactive for 90 (ninety) consecutive days or deposits are insufficient to cover the interest capitalized during 90 (ninety) consecutive days or (it) the account fails to show the following debit balance at least once over 360 days preceding the date of loan review: 1 . 20% of approved limit or less 2. 5 % or less This is in accordance with the Basel rules. If a loan is past due 90 consecutive days, it will be regarded as non- performing.The criteria used in Ethiopians banking business to identify non- performing loan is a quantitative criteria based on the number of days passed from loan being due. 2. 2 Classification of Loans & Advances The Na tional bank of Ethiopia supervision of banking directives classifies loans and advances as follows. Pass loan: loans and advances in this category are fully protected by the current financial and paying capacity of borrower and are not subject to criticism. In general loans and advances, which are fully secured both as to ironical & interest by cash or cash substitutes are classified under this category regardless of past due status or other adverse credit factor. Special Mention: Any loan or advance past due 30 days or more, but less than 90 days is classified under this category.Substandard: Non performing loans or advances past due 90 days or more but less than 180 days is classified under this category. Doubtful: Non classified as doubtful. Loss: Non performing loans or advances past due 360 is classified as loss. As per the directive the provision for impairment losses is determined as follows Loan Category Pass loan Mention Extent of provision required 1% of outstanding loan b alances Special 3% of outstanding loan balances Substandard 20% of the net loan balance Doubtful balance Loss Non-performing Loans 65% of the net loan 100% of net loan balance 2. 3 Causes of Default culture is not a new dimension in the arena of investment. Rather in the present economic structure, it is an established culture.The redundancy of unusual happening becomes so frequent that it seems people prefer to be declared as defaulters. Basically, the non- performing loans are a result of the compromise of the objectivity of credit appraisal and assessment. The problem is aggravated by the weakness in the accounting, disclosure and grant of additional loans. In the assessment of the status of current loans, the borrower's credit worthiness and the market value of collateral are not taken into account thereby rendering it difficult to spot bad loans. The causes for loan default vary in different countries. It extends from borrower's specific act to banks weak regulatory mechanism i n advancing loans and monitoring procedures.Generally, in developing and underdeveloped countries, the reasons for default have a multi dimensional aspect. Various researchers have concluded various reasons for loan default. A. Reduced Attention to Borrowers Few of the loan defaults that make trouble for banks can be blamed on reduced attention to borrowers. Borrowers give better attention to the loans that they borrowed when they have the perception that better attention is given to them. Lending officers of institutions should try to keep up with their loans, visiting the borrower's premises at least once a year or up to a half a dozen times a year on larger loans. Banks rarely lose money solely because the initial decision to lend was wrong.Even where there are greater risks that the banks recognize, they only cause a loss after giving a warning sign. More banks lose money because they do not monitor their borrower's property, and fail to recognize warning signs early enough. Whe n banks fail to give due attention to the borrowers and what they are doing with the money, then they will fail to see the risk of loss. The objective of supervising a loan is to verify, first, whether the basis on which the lending decision was taken continues to hold good. And second whether the loan funds are being properly utilized for the purpose they were granted. . Macroeconomic Instability Macroeconomic stability and banking soundness are inexorably linked.Both economic theory and empirical evidence strongly indicate that instability in the macro economy is associated with instability in banking and financial markets and instability in these sectors is associated with instability in the macro economy. Most problems of poor loan quality faced by banks were compounded by macroeconomic rate also makes loan appraisal more difficult for the bank, because the viability of potential borrowers depends upon unpredictable development in the overall rate of inflation, its individual co mponents, exchange rates and interest rates. Moreover, asset prices are also likely to be highly volatile under such conditions. Hence, the future real value of loan security is also very uncertain.Banks do poorly both when product and asset price inflation accelerate unexpectedly and when inflation decelerates unexpectedly, unemployment increases, and/or aggregate output and income decline unexpectedly. Unexpected accelerations in inflation adversely affect banks that, on average, lend longer term at fixed-rates than they borrow because nominal interest rates will rise more than expected. This will increase their cost of deposits more than their revenues from loans. Decelerations in inflation and, in particular, bursting of asset prices harm banks because the value of their asset collateral is likely to decline below the value of the associated loans and fuel defaults and losses.Indeed, probably the greatest threat to banking stability in almost all countries is increasing asset pr ice. C. Unsound Assessment Mechanism and Weak Risk Consciousness Risk, and the ways, in which it can be identified, quantified and minimized, is key concerns for a banks management and its auditors when they are engendering the need to provide for bad and doubtful loans. No loan is entirely without risk. Every loan, no matter how well it is secured, and no matter who is the borrower, has the potential to generate loss for the lender. It is the degree of risk to which a loan is susceptible and the probability of loss that vary; these should normally be reflected in the interest margin and other terms set at the inception of the loan.A bank, in considering whether to lend or not, takes into account the quality of a borrower which is reflected in, inter alai, its past and projected profit reference, the strength of its balance sheet (for example, capital and liquidity) the nature of and market for its product, economic and political conditions in the country in which it is based, the q uality and stability of its management and its general reputation and standing. It is important for the bank to know the purpose of the loan, to assess its validity and to determine how the funds required for the payment of interest and the repayment of capital will be regenerated. D. Lack of Strict Admittance policies and no active exit Under the influence of idea of pursuing market share excessively, banks do not establish detailed and strict market admittance policies, which undermine the first risk to prevent gate and weaken the orientation effect of admittance policies to market.During pre-loan investigation, some relationship managers put little emphasis on authenticity and integrally review on related materials. They haven't clarified the true intended usage of the loan (especially when extending short-termed credit) and the review is too optimistic, which does not analyze the potential influence of changes in related factors. There is also no deep review on the market, no en ough understanding on enterprises' operation management situation, no horrors risk revaluation; inaccurate assessment, the risk of loans is not fully covered and the risk on group customers and affiliated enterprises are not identified effectively. The factors above damage the loans at the early stage. 2. Debt Recovery Processes interest comprises a banks principal source of revenue, and therefore, of profit. Accordingly, from a banks perspective it is essential that its borrowers keep their contractual commitments and repay interest and capital as scheduled. Defaults are inevitable, but when they occur a bank should take appropriate remedial action, or ailing that, recover the outstanding interest and capital promptly. Ethiopians Banks adopt different ways of recovering non- performing loans. These methods are one or the combination of the following: Settlement – This engages both the lender and the borrower in negotiation to settle through collection of cash.Reschedule/Rene wal – this method is used whenever a bank believes that the Naps can be regulated in favorable terms and conditions through negotiation (term loans) and renewals (overdrafts). This is not without limitation. National Bank Directive No. SUB/43/2008 states a bank shall not reschedule restructure or negotiate worth or medium term loan to a borrower for more than three periods. Before rescheduling, restructuring or renegotiating a short or a medium term loan, a bank shall collect in cash full amount of interest thereof and the following principal amounts: a. A minimum of 25% of outstanding principal balance in case of rescheduling, restructuring or renegotiating for the second time.

APPLICATION OF RISK MANAGMENGT TECHNIQUES Essay

In my opinion Windows Vista is a one or the most lack OS when compared to Windows 7. All desktops connect to an industry standard switch via an Ethernet cable. While this can be a risk, it is not a major risk. The two large production facilities are connected to the headquarters via an external ISP. Even with the firewalls in place, there is no accountability if the connection they contract is in use by anyone else. I would advise contacting the ISP and verifying if the connection is shared with other users and take further action depending on their answer. The sales personnel connect via VPN software, but use their individual internet connection, usually out of their home office. This can be very dangerous as they do not fall under the blanket of protection offered by the bigger offices and their terminals are at greater risk to be infected by a malicious user. The core idea of preventing risk is to safeguard the information stored on the database server. The workers and customers of the company have private information stored there and the loss or leak of the data could be disaster to the company. I suggest the changes to be made to mitigate the risk of any unwanted personnel to gaining access to the network. There is not a lot of information given about the entirety of the network, so much of this may not be necessary or already in place. I will use the mitigation risk technique for the Desktops/local LAN. Since the network is maintained via Active Directory, the company should implement workgroups/user groups and control what workers have access to; if a program, file, or other application is not part of a workers job, they have no reason to be able to access that file/application/etc. At the same time the workers should go through annual (if not bi-annual) information security training; that understands how to protect their workstations, understand security policies and why they are in place. The company should also ensure that their switches, routers, and firewalls are always up to date on the latest  patches. Another risk that the company has is the External ISP Line, since the company is relying on an outside source to provide network connection between the production facilities and their headquarters; the best way to approach this risk is also with the mitigation technique. I understand the company is small and if they can’t front the cost of their own line, they should be absolutely sure that no other users are gaining access to the line that is being provided for them. On top of that they should alter the technical environment by adding intrusion detection systems and ensuring all security features are always up to date. If possible I would suggest investing into a private line that they control to ensure security between the three sites, however outside of the initial investment there would also need to be maintenance costs. As long as the company can ensu re the line they’re currently using is secure, I’d recommend continue use as it is the less cost intensive. Another risk to look at is the Remote Users / Home Offices. This risk is critical as they are the most likely to be targeted for an attack. Just like the previous two risks, I’d recommend a mitigation technique to lower this risk. The remote users only use software to connect to the company’s VPN, on their own ISP connection, in their home office. To start I would recommend a two-factor authentication to successfully log on to the VPN; so even if the computer is stolen or infected, it’s still relatively safe. At the same time since these are sales associates, I would recommend using a hard drive lock; just like the previous reason, if the computer is stolen, the ability to glean information would be hampered. If the company can handle the expense they should look into purchasing a secure VPN from each sales associates ISP, this would help ensure that there wouldn’t be any outside eyes gleaning information from the sales associate connecting to the company. Using Active Directory, the sales associates terminal should be scanned to make sure all security implements are current and if not, they should be updated before being allowed to connect to the company network. This can help prevent mal icious code being introduced to the company network. One thing that caught my attention is that there are three servers at Headquarters with very few uses. One thing that worries me is the possibility of no redundancy. If the Active Directory Server went down, no one would be able to access the network. Each server role should have redundancy to fill in if the primary server is to fail, this will help  ensure the company is running efficiently, even during a server problem. This should be kept in mind as the company has sales representatives in all fifty states while the headquarters are in Indiana. So even in a standard eight hour day (9AM – 5PM), there is still three hours of work to people on the west coast. If the servers were to go down, those sales reps would not be able to work effectively. On top of redundancy the company should look into some sort of backup. They have a lot of information and while it’s important to protect it, it’s also important to make sure it’s not lost. For a backup, I’d recommend a transfer technique. There are many backups’ services available at an affordable price. To go with the backup I would recommend backing up the information at least once a week to ensure if work is lost, the company does not fall to o far behind.

Reflect on the Importance of a Child Centered Approach Essay

The whole ethos of a Child Centred Approach is built around the needs of the individual child; the setting should fit to meet to needs of the child, not the other way around. Practitioners should look at the child as a whole- their strengths, weaknesses, abilities, preferred learning styles as well as any Special Educational Needs or disabilities they may have. The Child Centred Approach allows children to choose, make connections and communicate, providing them with the freedom to think for themselves, to explore and search for answers. In early years settings, rather than directing play, practitioners ‘take a back seat’ and see how play develops, providing children the opportunity to become more creative, improve social skills with one another and take control of their learning. Most settings will work in cohesion with outside agencies in order to create an environment accessible for all children, one that allows for every child to participate fully in all aspects of school life. Children with SEN or learning difficulties may require extra/different resources such as larger keyboards and lower desks, and/or 1:1 support in order for them to flourish and reach their own individual goals. Settings should be aware that their building needs to be adapted to allow for wheelchair users, ramps, wider doors, hygiene suites etc. By involving children in the decision and choice making regarding their education, you will provide them with a sense of ownership over their learning, which greatly improves their self-esteem and confidence, as well as enabling them to become more proactive in their learning, in turn furthering their motivation to succeed. Children can access what they are really interested in and therefore excel in this area whilst being supported in less developed areas. This approach and individual target setting creates a closer match between the child and the curriculum; allowing children to learn and develop at their own level/speed, building on their previous knowledge. When a child sees that their opinions have an effect on the care and education provided for them, they begin to value themselves more and their self-esteem and confidence improves greatly.

Gonorrhea Assignment Example | Topics and Well Written Essays - 1000 words

Gonorrhea - Assignment Example The patient’s HIV and Hepatitis risk are also discussed McCutcha (2013)indicates that doctors and nurses should establish the modes of giving results and child protection issues in cases where the patient is below sixteen years.The history of drug use, commercial sex work, new or multiple partners and recent sexual activities outside a patient’s area of residence also need to be assed carefully.Sexual abuseis also known to put people at risk of getting sexuallytransmittedinfections; hence, it should also be included in the medical history assessment by the doctor. After the infection, the key symptoms of gonorrhea take about two to five days to appear. In some cases,however, it may take up to a month for the signs to appear in men. Somepeople do not show the signs and when this is the case, they are not aware that they have contracted the infection and will not, therefore, seek medical treatment. Suchcases multiply the risk of complications and chances of passing the STI to other people without knowing. In men, the symptoms include pain when urinating, need to urinate frequently, yellow, white or green discharge from the penis,swollen urethra,sore throat and tender testicles. In women, virginaldischarge, burning pain when urinating, fever, pains in the lower abdomen and whenhaving sexual intercourse and overall body weakness are the major indicators of the infection. Manda (2012) says that in caseswhere the disease has spread to the blood stream of a patient, rashes, fever and other arthritis like symptoms are also likely to be noted.All the signs may not be present in every person. Those having the disease display varying pointers to the condition as a result of the difference in body immunity capabilities. The diagnosis of the infection can be carried out in two ways, which include the gram staining and culture and nucleic acid based test. The diagnosis takes place when gonococci is seen through a microscopic examination

Marketing Assignment Example | Topics and Well Written Essays - 500 words

Marketing - Assignment Example Martha should subdivide the market further. There are a lot of professional women who does not stay at home and who are equally busy as men. There are also students, single women, etch. What Martha should initially target are the house wives who stays at home that takes care of the children. They are the natural market of Trap-Ease it protects the infants and toddlers from the threat of poisoning of other rodent control products. But Martha should not stop with the mothers, she should include the fathers too which is another segment of the market. In fact, the right market segmentation for the product is not merely stay home housewives but should be parents. But given the outlay of the investors that she needs to recoup, this market segment may not enough to cover the cost. So she should expand her market to other segments like business establishments who has the same need for rodent control. This is a promising market for Trap-Ease as the product is nicely designed that would not be an eye sore in a corporate setting. Also, it is ideal for this market for it will spare the workplace from the foul smell of a rodent brought by other similar product category. 4) Describe the current marketing mix for Trap-Ease.

Business FinanceEconomic Term Paper & Topics Assignment

Business FinanceEconomic Term Paper & Topics - Assignment Example Hence investors were discouraged to invest their money in productive ventures. This situation adversely impacted the circulation of money in the economy and further impeded economic growth. Reports indicate that a large number of investors lost their millions of money as a result of the recessionary pressures. This paper will explore the types of investment people should choose during recession to avoid huge financial losses. Investors can reduce risk and uncertainty associated with their investments during recession by paying specific attention to investment strategies. In a recessionary situation, cash is considered as the king both for businesses and individuals, and therefore people must be increasingly vigilant while investing in various types of liquid, cash accounts. Based on an investor’s portfolio and financial needs, he can enhance the portfolio with more cash reserves such as saving accounts, money market accounts, and short maturity certificates of deposits. While going on with this type of investment, investors must ensure that there is sufficient liquid cash reserves left to meet their three to six months’ expenses. According to the E-PersonalFinance.com, investing in evergreen industries and sectors is a potential investment strategy during the time of recession because consumer demand in those industries or sectors would remain almost stable even during tough economic times. The potential benefit of preferring evergreen industries and sectors for investment is that those sectors would quickly come back to normal condition and achieve a staggering growth rate once the recessionary pressures are off. Pharmaceutical industry is a good example. It is obvious that people will continue to buy medicines and other necessary health products and services whatever the economic condition is (E-PersonalFinance.com). The energy sector is really potential for investment during recession as energy or power is an